Bridging technology and the people who use it.
I'm a technical marketer, GTM strategist, and developer advocate.
I started my career close to the code, building software and learning how things worked from the
inside. Over time, I became just as interested in what happens beyond the code. How people learn
about technology, talk about it, adopt it, and bring it to market.
That curiosity has taken me across developer relations, product marketing, strategic programs,
and GTM. I tend to gravitate toward messy problems where there's a gap between technology,
strategy, and execution. I like closing that gap.
A few stops along the way
From IAM and open source to Cloud and AI, with developer platforms at the heart of it all.
I like figuring out how to
tell the story of complex technology.
How to help people learn it.
How to bring it to market.
Making technology click
Finding the right story, example, or explanation to help someone understand something complicated.
Finding the product story
Connecting what a product can do with the problems people care about solving.
Putting strategy to work
Building the programs, tools, and guidance that help teams execute strategy.
Recognition
Canadian Marketing Association Awards
Innovative Media · Brand Building · Customer Experience · Business Impact
Microsoft MVP
Twilio Champion
Find me around the web
Curiosity has always been my compass.
Since I was young, I've been interested in how things work. That usually meant taking electronics apart (most of the time, successfully putting them back together), solving puzzles, or building something just to see if I could.
That curiosity never really went away. It just found bigger things to take apart: technology, products, programs, and the problems that sit between them.
I am often at my best in the messy middle. When the strategy makes sense on paper, but something isn't quite connecting in practice. I like figuring out what is preventing movement, bringing the right things together, and building the programs or systems that help teams get unstuck.
My career hasn't followed a straight line, and I hope it never does. The best opportunities I've had came from staying curious, saying yes to challenges that felt a little uncomfortable, and learning from people who were generous enough to share what they knew.
Still taking things apart. Just fewer electronics these days.
See where that curiosity has led