My job isn't to simplify technology.
Most products don't have a feature problem. They have a communication problem. Technology should keep all of its depth. My role is helping the right people understand why that depth matters.
Whenever I'm learning something new, I tend to come back to the same four questions.
What frustrating thing becomes easier?
I start with the problem, not the feature. People remember the frustration that disappears long before they remember technical terminology.
Who feels that frustration the most?
Devs, solution architects, engineering managers, executives, they all don't evaluate products the same way. Good messaging respects those differences.
How is someone's day different after using it?
Features describe capabilities. Outcomes describe value. I try to write about the latter.
Can I explain it to someone outside of engineering?
If I can't, I probably don't understand it well enough yet.